The concept of effortless sophistication is finding that perfect balance between style and comfort, and it boils down to fabrics, textures, prints, accents, and shapes.
The cornerstone of this movement is letting materials breathe new life into each look, adding depth and dimension. Whether it's a cosy knit or a tactile fabric like our seersucker and corrugated suiting, these fabrics uplift our everyday looks, taking it to the next level. These fabrics move with you, adapting to your body's every move while holding onto their shape. It's the perfect synergy of fashion and function.
Consider accents like exclamation points in your story. A well-placed accent can turn a simple outfit into a style statement because it’s these little accents that make a world of difference. Consider the Mini POUF Bag in Leather to up the ante. Or make a statement with a belt or necklace. The intentional break in the silhouette adds a flash of personality.
A playful addition to any wardrobe – prints inject personality and a dash of creativity into everyday style. Whether it's patterns that evoke the freshness of spring, geometric shapes that add a modern edge, or a fun-loving squiggle, prints are a canvas for self-expression. Make a bold statement or go simply subtle – these prints that tell your story.
Effortless style comes with making sure the fabrics fall in a way that accentuates not only your body but even your personality. A fabric that flows gracefully, following the contours of your body, is not only visually pleasing but also incredibly comfortable to wear. The drape of a fabric transforms a simple silhouette into something captivating and alluring.
Play with high contrasting colours to make the pillars of your clarified yet sophisticated capsule wardrobe. The strong play on structure, contrary with form-flowing shapes gives an intriguing but fuss-free look. Build a balanced harmony using easy shapes like straight-leg pants, juxtaposed with a jacket tailored for a rounded silhouette.
At the core of everything is a dedication to making sophistication look effortless and give personal style an elevated ease. Personal style is a form of self-expression. Explore, discover and play with shape, colour, and tonal variety to create endless possibilities for your wardrobe.
Our inspirations come from the beauty of everyday life, from the way fabrics move with us, and from the joy of mixing and matching textures, prints, and accents to create your very own style. Tell your own personal style story and discover your unique "savoir-faire."
Explore the collection now — online and in-stores.
To mark their 10th anniversary, the team behind ceramic studio Mud Rock organised Clay Camp, designed a weeklong celebration to foster a sense of community and showcase the talents of international ceramic masters.
This August, IN GOOD COMPANY was proud to present our new arrivals at Fashion for Cancer (FFC), a special charity fashion showcase - Let’s go behind the scenes with Yan, some of the cancer survivors, and a few of the powerhouse individuals who have given their time and expertise to support this meaningful cause.
Every wardrobe has its staple, as does every life its narrative. For many, it's a relentless pursuit of more. For others, it's about seeking an escape. We speak to Krystal Tan, Co-Founder of Blue Sky Escapes, as she shares about her adventure of a lifetime.Every wardrobe has its staple, as does every life its narrative.
Located in Taixing, a country-level city in Jiangsu province, China, the illustrious IN GOOD COMPANY production facility is a three-story country house nestled within a quiet farming community.
