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Do a double take: delve into the design and craft behind our signature products.

In Pursuit Of Timelessness

Go behind the scenes with our Creative Director, Sven for a closer look at how our latest collection came into fruition - from initial inspirations to his approach for the campaign.

Minding Colors

An exclusive series of prints created in collaboration with young budding artist Karuna Chua. Delve into the design process and inspiration behind as we speak to Karuna, who shares his unique perspective that fuelled this creative endeavour.

Holiday'23 Bags:
Joie De Vivre

Ever since the introduction of the POUF bag, each IN GOOD COMPANY look can now be complete with its clutch, crossbody and wristlet style-trifecta. This holiday season, the addition of three new bags makes it a lot easier to create the final look you want.

Classics, Reinvented:
The Denim Edit

Look through anyone’s closet and you’re very likely to find a piece of denim in there. It’s a fan and designer’s favourite fabric for good reason—deceptively simple pieces that are technically complex to work with, but when you find your way around it, the result is often magic.

POUF in the City:
Everyday Made Stylish

Meet IN GOOD COMPANY’s POUF Bag: a wristlet, clutch and crossbody – all in one. Crafted a hint of playfulness in mind, the POUF Bag merges IN GOOD COMPANY’s design language with elevated modernity.

The Art of Effortless Sophistication

At the core of everything is a dedication to making sophistication look effortless and give personal style an elevated ease. Personal style is a form of self-expression. Explore, discover and play with shape, colour, and tonal variety and to create endless possibilities for your wardrobe.

Draping on the Stand

We follow Kane Tan, our Artisanal Director, into his creative space to demonstrate how a final paper pattern might be created from his direct work on the stand — before it is sent down to the production team.

Behind the Seams:
A View Into A Modern Cottage Industry

Located in Taixing, a country-level city in Jiangsu province, China, the illustrious IN GOOD COMPANY production facility is a three-story country house nestled within a quiet farming community.