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Our Story

Who We Are

We pursue a design language that embodies harmony and balance; one we seek to articulate with authenticity and craftsmanship. Merging lasting quality and a splash of bold curiosity, we fill our archives with effortlessly timeless shapes—of quiet confidence and modern character.

We embrace the independent spirit, and our ever-growing community of like-minded individuals, collaborators, and friends. We design for the everyday individual, creating the building blocks to a modular, versatile wardrobe that evolves with the needs of their wearer.

Resisting the industry standard of seasonal collections, we offer a distinctive aesthetic of well-made essentials and reinvented classics designed to last beyond a mere season.

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We draw from the dual influences of nature and our urban landscape, and bring together contrasting elements through our creative process.

We design for longevity, and create modern classics to keep. We respond to change with integrity, and the intention to do what we do for many years to come.

Our Approach

Our Design Ethos

Our signature blend of clean, modern tailoring and artful drape work takes inspiration from the contrasting perspectives we find around us: asymmetry versus geometry; stillness versus movement; and lines versus curves.

It is our way of finding common ground, and bringing seemingly opposing details into delightful coexistence.

Extending beyond clothes, our line of accessories - rooted in Asian artisanal craftsmanship, present opportunities for a different mode of creative expression.

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Our Creative Process

To create the timeless character of each IN GOOD COMPANY piece, we prioritise detailing, materiality and construction. All our designs are made from pristine showman samples developed in our studio in Singapore.

Every detail, every turn of the cloth, drafted or draped, has been created from scratch - creating silhouettes with an inventive, curious twist.

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1. Creating Movement

When I create, I think about certain details. I think about creating movement in stillness. I think about how to create something that can be unexpected from a classic silhouette. This could come in the form of finishing touches to a garment, like a contrasting colour on the wrong side of a collar, or gussets that give the illusion of volume without the bulk.
— Sven, Creative Director / Co-Founder

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2. Form and Flow

When I drape, I think about clean, fluid lines; a vision of timeless modernity in a single garment. Imagine linen, and then imagine silk…the way they flow and feel against the body is so visually different, it’s only natural that draping with one or the other would produce its own distinctive results.
—Kane, Head of Atelier / Co-Founder

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3. Craft and Technique

The traditional craftwork of small communities in Asia has influenced much of my creative process. Through the use of certain techniques, I feel connected to my Asian roots, and I’m able to express that through our selection of quirky handmade accessories.
—Sven, Creative Director / Co-Founder

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Our Materials


A priority on materials is pertinent to us. Over the years, we have worked with exclusive, customised fabrics sourced direct from mill—a subtle, yet signature mark of an IN GOOD COMPANY piece.

The fabrics we use are curated to suit a tropical climate, carefully considered for durability, and accommodate an ease of layering and care.

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Our Community

Better Together


We value connection, and strive to find shared purpose with our community by doing good and doing better. We champion small enterprises, as we believe that by nurturing an ecosystem of kindred spirits, we can push the boundaries of innovation and creativity.

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Plain Vanilla

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EQUAL

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Birds of Paradise

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The Warehouse Hotel

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Allegro Print

A Better Company


Our search for a production facility led us to a country house nestled within a quiet farming community in Taixing, China—a modern cottage industry run by our longstanding partners (and now close friends). Sustainability is a way of life for them: They’ve adopted a no-waste policy with their farm produce, a practice that they apply to our fabric off-cuts as well.

Read more

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