Tell us about how your collaboration with IN GOOD COMPANY came to be. What drew you to this particular campaign?
Last year, I had the opportunity to travel to Singapore for work, and during my trip I connected with Jaclyn. After long conversations she invited me to create this campaign. She was looking for something fun and unexpected, and I was excited to work with a new product and material, which were the bags.
Working with fabric presented itself as a challenge, and we started looking at different ideas with the aim to transform the bags into objects or create situations where something unexpected could be happening to/with them. I previously created some fun characters for Christmas last year, and we felt that idea could be the right complement for this holiday campaign.
The characters you created are inspired by pantomime, the Bauhaus ballet and circus acrobats. Are there certain qualities that you feel are shared between these art forms, your own work, and IGC's creations?
I love IGC as a brand. I like how design oriented it is, and the different cuts, textures and choices of colour. I love fashion and I love to draw inspiration from it for my artwork. When we decided to develop different stories with each bag and create different characters, I thought it was a great opportunity to play with outfits and costumes, and imagine a world in which the bags could be something other than an accessory.
When I think about playfulness, I always remember the theatre and circus, as well as references such as Alexander Calder and the Bauhaus. I love from the last one how geometry plays in the construction of identities and the boldness of forms. I like how the body can be also considered a sculpture in movement, so I drew inspiration from acrobatics, dance and ballet. I wanted to create a little world where paper, fashion and art could collide.