First things first, tell us how did you landed on this project.
IN GOOD COMPANY had just started a year round partnership program with Nanyang Polytechnic as an initiative to foster young design creatives and I was the first one selected from the graduating cohort to undertake this apprenticeship.
Tell us a little about the experience with IN GOOD COMPANY?
I majored in Visual Communication for my diploma, so naturally I was very curious what I would be working on for a fashion brand. When I was given the creative brief to design the prints I got really excited. In my mind, there were so many possibilities! I always thought this project was like a meeting point between Arts, Design and Fashion.
How did this idea of prints/colours and fashion come about?
It was my first foray creating prints. I worked closely with Creative Director, Sven to understand the aesthetics of IGC, to always think with a modern approach. There was a lot of creative freedom and very little rules. We experimented with different themes and techniques. It was a lot of trial and error, and I had to change my mindset to understand the level of refinement required. Honestly, it was unlearning and relearning that the appeal of the prints will reflect certain nuances of taste. They need to tell a story.
Tell us what your inspiration was for this capsule with IN GOOD COMPANY.
I had 2 things in mind: Nature and Escape. For me, landscapes are a form of escape. Through the use of colours, I wanted to express the feeling of being transported from a physical place to an emotional state when one is engulfed in the vast beauty of nature.