On the topic of challenges, how has Birds of Paradise evolved over the past year since the pandemic began?
It’s been extremely challenging for the F&B industry as a whole, but I chose to reconsider my perspective to see the slight silver lining we still had, amidst the overall gloom.
Despite the complete cease of most industries during the 2020’s Circuit Breaker, we were fortunate enough to be categorized under Essential Services that could still continue to operate. In 2021, whilst F&B continued to receive enhanced government support, other industries (like Retail or the Arts) lacked the same level of support...even though they were similarly affected.
For us in particular, we were fortunate to bounce back quickly from the closures, so we counted our blessings and looked for ways that we could pay it forward. During the Circuit Breaker, Birds of Paradise and In Good Company came together to create A Little Community of Good, together with local businesses Books Actually, Edith Patisserie, Mud Rock Ceramics and Petit Pain. We each rallied our communities to fund-raise with us for HealthServe, where the collective matched the public donations dollar-for-dollar.
While our mission has always been outward looking at how we can contribute to the community, I think the pandemic has redoubled our efforts to make it happen.