Lightness. Openness. Ease. To capture this defining mood, we took our latest campaign to the horizon, where open skies meet the sea along an uninterrupted coastline.
Amidst a windswept expanse, a new mode of tropical dressing takes root. Our latest collection goes where the sky meets the land, letting boundless coastal vistas set the scene for the campaign.
To mark our arrival in the neighbourhood, we partnered with Eastside, an independent travel publication to look more closely at the people and places that give Joo Chiat its character.
For our latest campaign, we set out for Dempsey Hill—a lush enclave shaped by sun-drenched architecture and tropical greenery—to capture this sense of serenity and openness.
We’ve opened IN GOOD COMPANY’s latest flagship in the historic Joo Chiat neighbourhood of Singapore. Nestled in a heritage shophouse, it is designed to feel intimate and lived-in; a space akin to a...
Set against the quaint charm and timeless character of Tiong Bahru, our latest collection explores relaxed silhouettes shaped by considered details and proportion.
Rooted in the hushed immensity of open landscapes—endless vistas, sun-bleached horizons, and the soft haze of dusty roads—our new collection takes shape.
Looking back on our debut runway show, we share insights into the work that went on behind the scenes, and our thoughts on what the moment meant to us.
Inspired by the quiet joy pets bring us, we created the Pet Swaddle for our pop-up at SOJAO. Co-founders Kane (IN GOOD COMPANY) and Jan (SOJAO) come together to share how they use it — and introduc...
