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Stories

Stories

Immerse yourself in captivating stories, style inspirations, and insider tips that celebrate the essence of our ethos.
Stories of our partners, our community, and our shared creative endeavours.
Do a double take: delve into the design and craft behind our signature products.
We value connection, and strive to find shared purpose with our community by doing good and doing better.
Immerse yourself in captivating stories, style inspirations, and insider tips that celebrate the essence of our ethos. #5
Immerse yourself in captivating stories, style inspirations, and insider tips that celebrate the essence of our ethos.
Stories of our partners, our community, and our shared creative endeavours.
Do a double take: delve into the design and craft behind our signature products.
We value connection, and strive to find shared purpose with our community by doing good and doing better.
Immerse yourself in captivating stories, style inspirations, and insider tips that celebrate the essence of our ethos. #5
Into the Green
Into the Green
For our latest campaign, we set out for Dempsey Hill—a lush enclave shaped by sun-drenched architecture and tropical greenery—to capture this sense of serenity and openness. 
A House and Home
A House and Home
We’ve opened IN GOOD COMPANY’s latest flagship in the historic Joo Chiat neighbourhood of Singapore. Nestled in a heritage shophouse, it is designed to feel intimate and lived-in; a space akin to a...
Charms of the Ordinary
Charms of the Ordinary
Set against the quaint charm and timeless character of Tiong Bahru, our latest collection explores relaxed silhouettes shaped by considered details and proportion.
The Lay of the Land
The Lay of the Land
Rooted in the hushed immensity of open landscapes—endless vistas, sun-bleached horizons, and the soft haze of dusty roads—our new collection takes shape.
In Between Light & Form
In Between Light & Form
Looking back on our debut runway show, we share insights into the work that went on behind the scenes, and our thoughts on what the moment meant to us.
Close To You: The Quiet Comfort of Pets
Close To You: The Quiet Comfort of Pets
Inspired by the quiet joy pets bring us, we created the Pet Swaddle for our pop-up at SOJAO. Co-founders Kane (IN GOOD COMPANY) and Jan (SOJAO) come together to share how they use it — and introduc...
For the love of self: ROMI
For the love of self: ROMI
Individually distinct yet aligned in ethos, ROMI founders Arissa Cheo, Yoyo Cao, and Lin Ting share a collective belief in skincare that’s functional, versatile, and grounded in intention. We ask t...
Days Of Ever
Days Of Ever
How does jewellery transcend mere embellishment, and become a medium for storytelling? We speak with Rui to find out more about her journey to Days of Ever, her approach to designing jewellery, and...
Through The Lens of: Rachel Loh
Through The Lens of: Rachel Loh
Rachel Loh’s artistry lies in the dynamic of design and storytelling, as she showcases the HOBO bag in her diptych compositions, drawing inspiration from her travels.