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TAKE IT TO THE STREETS WITH OUR NEW COLLECTION

Charms of the Ordinary

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Quaint corners. Heritage architecture. Familiar rituals. The Tiong Bahru neighbourhood has long captured the imagination of those who wander its streets, thanks to its inimitable mix of new and old.

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Drawing inspiration from these storied scenes, a palette of sun-faded neutrals—a muted olive, parchment whites, soft greys, and deep tones of pine and dark walnut—defines our latest collection.

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Our ever-evolving study of the versatile wardrobe continues with designs that carry the moods and moments of every day—whether that’s a sunrise stroll through the estate, an afternoon spent between errands and conversations, or drinks after five as the city softens into dusk.

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Just as the neighbourhood’s Streamline Moderne architecture invites a second glance with its curved corners and softened concrete textures, the collection reveals a little more with each wear; understated silhouettes may whisper in stillness, but come into their full expression with movement.

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Effortlessness is a recurring theme: soft cottons, washed linens, fluid shirting and lightweight knits keep the looks instinctive and understated. Quietly confident and layered with ease, they speak of the intimate and personal.

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Anchored by considered detailing, relaxed silhouettes, and the timeless shapes of our signature bags, our latest arrivals mark another snapshot in our appreciation of beauty in the ordinary.

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Discover our new collection, now available online and in-store.

PHOTOGRAPHY           STEFAN KHOO     CHONG NG

MAKEUP                      CLARENCE LEE

HAIR ARTIST               SEAN ANG

MODELS                      AMEE ONOLBAATAR     STELLA STROUD
    

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