Featuring Debra Jane and Nafeesa Saini, two uber-creatives in Singapore who are trend experts in their own fields, this edition of POUF in the City is an invitation for you to witness the wonderful versatility (or, in this case, duality) of the POUF as the perfect addition to your everyday life, and everyday wear.
Everyday, Made Stylish
Everyday, Made Stylish
Meet IN GOOD COMPANY’s POUF Bag: a wristlet, clutch and crossbody – all in one. Crafted a hint of playfulness in mind, the POUF Bag merges IN GOOD COMPANY’s design language with elevated modernity. Smarter functionality underlines this must-have accessory, available in a range of fabrics, from cotton to leather, and, of course, delicious hues – think Mint, Cream, Ultraviolet, Terracotta, and more.
The POUF Bag is a modern take on a clutch bag, constructed in corrugated cotton texture to give it a good form and shape. It features a top drawstring closure and a roomy interior that can hold all of your daily essentials, making it a practical buy.
“Bags are essential to elevating my outfits. They’ve always been my thing. My ideal bag is lightweight, elegant and versatile. The POUF does just that.”
Marketer extraordinaire Debra Jane – who gets creative for brands like Superga and Havaianas – starts her day with intention. In her minimalist-designed space, she finds inspiration in the still of the morning, known as the best time for ultimate focus and a full mind recharge.
Mindfulness is at the core of this time of the day. An activity like reading helps set the tone for Debra. She feels it’s easy to get caught up in the hustle and bustle of urban life, but there is massive importance placed on taking a step back before the buzz picks up for the day.
Debra lounges around in the comfort of the sepia-toned MALTA Top and the ever-versatile black pants, BARRACK. Her mind starts to wander, creeping into the brain’s same ol’ song and dance we are all familiar with. But she finds that sweet spot to mute everything and zoom in on her present. Her now. Soon after, the morning takes shape and Debra is off on an excursion in the neighbourhood, with a timeless black maxi dress – HUNTLY – and POUF in a luscious shade of cream. Mundane routines must always be completed, but your style and quiet confidence don’t have to be compromised.
As the Digital and Lifestyle Editor of a high society magazine, Nafeesa Saini is always on the move. A keen storyteller with a love for fashion, Nafeesa is constantly uncovering stories about people and things that make a brand – whether it’s about an up-and-coming talented perfumer from Australia or a team of proud women showcasing their heritage with the launch of a new local clothing label. What journeys they all are, for the mind and the soul, as her assignments take her all around the city.
She often finds herself discovering cool nooks and crannies in iconic areas, from the streets of Tiong Bahru to the shophouses of Joo Chiat, and she lets herself disappear into a world of possibilities with every stone turned over. Every story is an opportunity to inspire. But it’s not just an opportunity to inspire Nafeesa’s loyal readers; it’s an opportunity to inspire herself, as a lover of turning abstract ideas into reality, giving untold accounts a stage to shine.
From a work-ready look featuring the PIERS Top (the ideal white shirt for women) and the JEFFERY Pants (the perfect formal pants for ladies in Singapore) to an outfit suitable for a casual jaunt around town (PASCALE Top, ATLANTA Skirt), Nafeesa is ready to conquer the afternoon, which has always been made for her. The POUF Cotton Bag in Mint keeps her company on her work travels, and in between times she’s parked in front of a screen churning out insightful pieces, she makes an effort to step out for that much needed breath of fresh air. After all, exploring your surroundings and staying on the go could be exactly what’s needed to get those creative juices flowing.
The POUF seeks to be as dynamic as the guise of its wearer. It invites the versatile character to where it needs to be, whether taking on life’s daily necessities, moving around from place to place to seek inspiration, partying the evening away. Take on the world with confidence, starting with your sense of style – and POUF as the perfect accompaniment.
What side of your life will POUF explore with you today?
Discover our POUF Bags now.
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