ROMI

The story of ROMI is a tale as old as time: Unable to find something on the market that met their needs, three friends decided to come together to develop their own solutions. Along the way, they found not just the answers they were seeking, but a like-minded community with a shared love of skincare and self.

Arissa Cheo, Yoyo Cao and Lin Ting—the three founders of ROMI—may each lead very different lifestyles, but when it comes to skincare, one thing is for certain: functional, versatile products take priority. To find out more about their beliefs on beauty, friendship, and what it means to them to be in good company, we ask them a series of quick-fire questions.

[start:#808080]THE SPIRIT OF ROMI IN ONE WORD?[end:#808080]

[start:#808080]Arissa:[end:#808080] Versatile
[start:#808080]Yoyo:[end:#808080] Uncomplicated
[start:#808080]Ting:[end:#808080] Empowering

[start:#808080]BEAUTY, TO ME IS...[end:#808080]

[start:#808080]Arissa:[end:#808080] Subjective and personal.
[start:#808080]Yoyo:[end:#808080] Feeling like yourself.
[start:#808080]Ting:[end:#808080] Inner confidence.

[start:#808080]YOU HAVE TIME FOR JUST ONE BEAUTY PRODUCT. WHAT IS IT?[end:#808080]

[start:#808080]Arissa:[end:#808080] The Skin Oasis Serum Mist. It multitasks to refresh, soothe, hydrate, and add a glow to the skin.

[start:#808080]Yoyo:[end:#808080] Dream Skin Tint — it’s skincare, coverage, and confidence in one.

[start:#808080]Ting:[end:#808080] Also the Dream Skin Tint. It’s a multitasker that provides me with my daily sun protection needs and just the right amount of breathable, even-toned and radiant coverage.

[start:#808080]ONE THING THAT INSPIRED YOU LATELY?[end:#808080]

[start:#808080]Arissa:[end:#808080] Conversations and interactions with our customers—they always bring us back to why we do what we do.

[start:#808080]Yoyo:[end:#808080] Hearing someone say they genuinely love our products because of what we built.

[start:#808080]Ting:[end:#808080] Community support, especially from fellow women entrepreneurs who are changing the startup landscape.

[start:#808080]THE MOST INTERESTING THING YOU LEARNT THROUGH RUNNING ROMI?[end:#808080]

[start:#808080]Arissa:[end:#808080] That people are drawn to honesty—in the efficacy of products, as well as the brand story and intention.

[start:#808080]Yoyo:[end:#808080] That being real matters most, and that people appreciate it even more when you show them the process.

[start:#808080]Ting:[end:#808080] That the biggest challenges are more human than technical; success depends more on honest communication and building trust than just coming up with a great product or idea.

[start:#808080]YOUR PERSONAL STYLE IN ONE WORD?[end:#808080]

[start:#808080]Arissa:[end:#808080] Effortless
[start:#808080]Yoyo:[end:#808080] Chic
[start:#808080]Ting:[end:#808080] Comfort

[start:#808080]A WORD THAT KEEPS YOU GROUNDED?[end:#808080]

[start:#808080]Arissa:[end:#808080] Content
[start:#808080]Yoyo:[end:#808080] Gratitude
[start:#808080]Ting:[end:#808080] God

[start:#808080]SELF-LOVE IS...[end:#808080]

[start:#808080]Arissa:[end:#808080] Showing up for yourself in small, consistent ways.

[start:#808080]Yoyo:[end:#808080] Knowing you’re enough.

[start:#808080]Ting:[end:#808080] Learning how to set boundaries.

[start:#808080]ONE WORD TO DEFINE YOUR FRIENDSHIP?[end:#808080]

[start:#808080]Arissa:[end:#808080] Trust
[start:#808080]Yoyo:[end:#808080] Anchor
[start:#808080]Ting:[end:#808080] Support

[start:#808080]BEING IN GOOD COMPANY MEANS... [end:#808080]

[start:#808080]Arissa:[end:#808080] Feeling seen, supported, and inspired — all at once.

[start:#808080]Yoyo:[end:#808080] Just good vibes and good laughs.

[start:#808080]Ting:[end:#808080] Feeling relaxed and enjoying deep, meaningful connections.

In celebration of our 10th anniversary at ION Orchard, we welcome ROMI in-store for a special pop-up.

Discover their glow essentials at ION Orchard (B1-06), now through 25 May 2025.