IMPACT

FASHION for CANCER

This August, IN GOOD COMPANY was proud to present our current and upcoming releases at Fashion for Cancer (FFC), a special charity showcase modelled by cancer survivors of all gender, shape and sizes. This
initiative rallied local fashion insiders—all of whom came together pro-bono to fundraise for the National Cancer
Centre’s research and financial assistance programs.

The showcase was spearheaded by active ageing ambassador, grandmother of two and entrepreneur Ong Bee
Yan, who is better known under the handle of @grey_evolution. Inspired by their resilience and desire to uplift others, Yan conceived the idea of a fashion show modelled by cancer survivors. For them, walking the runway was a dream come true, a celebration of life, and a symbol of strength and resilience.

Moved and inspired by her passionate call to aid, a collective of friends from the fashion, music, entertainment
and production industries, sponsors and cancer survivors all came together to support this meaningful cause.

We bring you behind the scenes to this unique fundraiser/fashion showcase.

Ong Bee Yan is an icon of empowerment for ageing individuals, and has worked tirelessly to challenge societal
norms surrounding fashion and beauty. Embracing her natural grey mane, she lives passionately by her motto, "It's never too late to try something new."

Daniel Boey, godfather of fashion and choreographer for Fashion for Cancer.

Stylist, Josiah Chua, backstage.

Singer, Haven, backstage.

Accessories by Moss & Lupine.

Cancer Survivor/Model, Sadie Hall, backstage.

Outfit by IN GOOD COMPANY

(Left to right) Cancer survivors / models,

Nicky Loh, Gabriel Yip, Chia Rong Liang, Tay Zhi Zhong

Footwear by Charles and Keith

Cancer Survivor/Model, Charlie Rose Ong (Left), alongside mom, Charmaine Seah-Ong and sister, Dahlia Jaymes Ong

Event space hosted by Oceanus Media Global, at their Extended Reality (XR) Studio.

Host of the Show, Georgina Chang.

Beatbox Artist, Dharni.

Cancer survivors/Models, (Left to Right): Vivienne Wong, Tracy Hoo, Shu Wen Lou, Yvonne Chua, Charlene Koh

Performance by Haneri Milliona.

“Whether it was in cash, in kind or by way of their counsel and time invested, I am thankful for them hearing me out, and making my vision become a reality.”

— ONG BEE YAN

Cancer survivor/Model, Mediacorp Artiste Pan Ling Ling. 

Outfit by IN GOOD COMPANY.

Beyond showcasing the triumph of cancer survivors, the funds raised through the FFC Charity Fashion Show
will be dedicated to two key efforts: 50% of the proceeds will go towards cancer research, testing and fostering
advancements in the field. The remaining 50% will provide vital financial assistance to low-income individuals
and their families to alleviate their financial burdens.

IN GOOD COMPANY would like to thank everyone who came forward without hesitation to give their time and
efforts to support this event. Special mention goes out to Ingrid How (PR & Media), DJ KoFlow (Music), Sharon
Tan (Stylist) and Philothea Liau (Planning) and the other Cancer Survivors/Models who were not credited
above.

As part of the company’s “A Better Company” social initiatives, we hope to make a small impact by matching the
proceeds raised through ticket sales. 100% of the tickets were sold and IN GOOD COMPANY has donated
$20,000 via Fashion for Cancer’s official page on giving.sg.

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FASHION for CANCER

“Whether it was in cash, in kind or by way of their counsel and time invested, I am thankful for them hearing me out, and making my vision become a reality.”

— ONG BEE YAN

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