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CLOSE TO YOU

The Quiet Comfort of Pets

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Pets—they teach us so much. To show affection to those we love. To appreciate the little things (like a walk outside!). To enjoy our meals and take naps when needed. Perhaps it’s the way they interact with the world around them; they remind us not to lose sight of what’s important. In an ode to our furry friends, and to mark our pop-up at SOJAO for the month of July, we’ve created the Pet Swaddle—a wrap designed to keep our pets close and comfortable.

Below, co-founders Kane (IN GOOD COMPANY) and Jan (SOJAO) share how they use the Pet Swaddle, and tell us more about their adorable companions.

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KANE AND LOKI

[start:#808080]HOW DO YOU CREATE COMFORT FOR YOUR PET, EVEN WHEN YOU'RE ON-THE-GO?[end:#808080]

[start:#808080]Kane:[end:#808080] To keep Loki comfortable while travelling, I make sure to bring his favourite treats for reassurance, and a soft, cushioned mat that gives him a designated resting spot wherever we go. Having these familiar items helps him feel more at ease away from home.​​​​​​​​​​​​​​​​


[start:#808080]Jan:[end:#808080] Ry is a pretty chill dog, and he just likes to be near us all the time, so we try to take him wherever we go. He hates being in bags and carriers though, so I was surprised with how comfortable he looked in the Pet Swaddle.

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JAN AND RY

[start:#808080]IF YOUR PET COULD DESCRIBE THEIR FAVOURITE WAY OF BEING HELD, WHAT WOULD THEY SAY?[end:#808080]

[start:#808080]Kane:[end:#808080] My dog would say he loves being held like a baby, with his head resting on my shoulder. It makes him feel safe and warm.


[start:#808080]Jan:[end:#808080] His love language is definitely touch. He loves pats and to be held, and though I can’t speak for him on his favourite way to be held, he falls asleep sometimes when I cradle him like a baby. I always make sure to support his neck and spine, of course!

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[start:#808080]A RITUAL THAT BEGINS AND ENDS YOUR DAY TOGETHER?[end:#808080]

[start:#808080]Kane:[end:#808080] Every morning, Loki wakes me up by jumping on the bed—he’s my living alarm clock. Every night, I’m his bed warmer. Since Italian Greyhounds get cold easily with their thin coats, he sleeps curled up under my arm to stay warm. We start and end each day taking care of each other.​​​​​​​​​​​​​​​​

[start:#808080]Jan:[end:#808080] Each morning starts with some cuddles in bed. He really is my real-life teddy bear and we pretty much end the day the same way! 

[start:#808080]ONE THING YOU SAY OR DO THAT YOUR PET ALWAYS REACT TO?[end:#808080]

[start:#808080]Kane:[end:#808080] When I change into a pair of shorts at home, my dog immediately knows we’re going out for a walk and gets excited.

[start:#808080]Jan:[end:#808080] I wish I could say that it was “No!”, but that’s one word to which he doesn’t react 100% the way he is supposed to—he’s really playful! Another would be “Let’s Go!”. He loves going out, and that phrase really gets him going. He will trot along to the hallway where his leash and harness is kept, and sit there, waiting to be dressed to go out.

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[start:#808080]ONE WORD OR GESTURE THAT ONLY YOU AND YOUR PET UNDERSTAND?[end:#808080]

[start:#808080]Kane:[end:#808080] I have a special hand signal that only my pet and I know—it’s my way of asking him to sit without saying a word. It’s like our own private language that no one else understands.


[start:#808080]Jan:[end:#808080] Ry is very communicative with his eyes, and he always tries to get in your face to make eye contact to ask for what he’d like—most of which is to go outside, or to play.

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[start:#808080]FAVOURITE PET TREATS?[end:#808080]

[start:#808080]Kane:[end:#808080] Loki loves danggui (Angelica root) flavoured, dehydrated meat treats. They smell so good that I’m tempted to try them myself!​​​​​​​​​​​​​​​

[start:#808080]Jan:[end:#808080] He loves hardy chews. He goes crazy for this dehydrated meat jerky wrapped on bone.

[start:#808080]WHAT ARE SOME OF YOUR PET ESSENTIALS?[end:#808080]

[start:#808080]Kane:[end:#808080] Aesop animal shampoo—it’s gentle and smells great. A quilted Hay mat that I bring to pet-friendly places so he has a comfortable spot to sit on. An AirTag for his collar, because Italian Greyhounds are super fast and I’d never catch him if he ran off.

[start:#808080]Jan:[end:#808080] Definitely some wet wipes, toilet paper, tissue, spray bottle, diapers, poo bags. Pretty mundane stuff—like what most mums would have!

[start:#808080]IN GOOD COMPANY ⇄ SOJAO[end:#808080]

Rooted in our mutual love for design, culture and shared spirit of supporting fellow local brands, IN GOOD COMPANY and SOJAO are hosting each other this July.

Find us at each other’s homes, now through 31 July 2025:
IN GOOD COMPANY → at SOJAO, 251 Joo Chiat Road
SOJAO → at IN GOOD COMPANY, ION Orchard #B1-06

THE PET SWADDLE IS AVAILABLE EXCLUSIVELY IN-STORE AT SOJAO, JOO CHIAT FOR THE DURATION OF THE POP-UP.

SPECIAL THANKS TO SOJAO FOR HOSTING THE SHOOT.
STYLED BY IN GOOD COMPANY.

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